Industry Research Paper Example | Topics and Well Written Essays - 1000 words

Industry - Research Paper ExampleCinnamon Melts 4. Brownie Melts Beverages 1. Inca Kola 2. Irn-Bru 3. Sodas 4. Milkshakes Chicken, Fish and Pork 1. McChicken 2. McNuggets 3. Fillet-O-Fish 4. McRib 5. McArabia Breakfast Breakfast sandwiches are the primary feather McDonalds breakfasts offering. McDonalds translate two styles of breakfast burritos, McDonalds breakfast also includes potato rosti, British bacon and hotcakes. Other Products McDonalds also provide a wide range of sandwiches, Rice in Asia because the demand of rice is higher(prenominal)er and many other products including salads etc. Market structure of McDonalds McDonalds can be described as a part of a market which has perfect competition, and the competitors are just as huge as the way McDonalds is. Its competitors include Burger King, KFC, Hardees, Subway, Starbucks and other fast food restaurants. Most of the time McDonalds stomach to compete against the topical anesthetic restaurants of the country in which thei r franchise is operating, for example in Pakistan, OPTP and other local food vendors. For any business to stay ahead, in the rivalrous environment that it is facing, is a huge task. McDonalds is performing this task quite efficiently, as they promote product adaptation and provide their products on a relatively bring down price. Furthermore McDonalds also provides different varieties for different people, based on age groups, occupation, and the region. McDonalds has built its success under the phenomenon of providing a wide range of standardized and high quality products, quicker and cheaper. McDonalds originated from USA, but now it is functioning in more 114 countries with over 25,000 restaurants, having a wide share globally is one of the reasons for McDonalds success in the competitive environment. Nowadays one of the most valuable resources is time, people would more likely pay a lot to save their time. McDonalds provides its food quicker compared to its competitors, legal transfer peoples time. Most of the people prefer McDonalds over its competitors because of the fact that McDonalds saves their time. Product adaptation is one of the major attributes of McDonalds. When McDonalds started to serve in India (elaborated later), a lot of people started to hassle their voice against McDonalds, as the products included beef which is un-ethical towards the people of India, what McDonalds did was they stopped making beef related products in India, and started making products including mutton and chicken, an example of that is Maharaja Mac. Also, in Asia since the demand for rice is higher McDonalds introduced McRice. Because McDonalds practices product adaptation so much, it is quite successful compared to its competitors. McDonalds has a strong global presence and is considered as a leader in the domestic as well as the international competition. Even though McDonalds is leading the domestic market, still there are threats by the local food vendors, as pe ople prefer the local food. To tackle this, McDonalds is introducing specific products for different regions, which has a local effect in it (How does McDonalds compete in a monopolistic competition?). Regulations that McDonalds must follow Since McDonalds has a lot of franchises in different countries, therefore it has to follow the rules and regulations of that region. Keeping in view the ethics of that region, McDonalds should provide its services accordingly. Taking India as an example, as mentioned before when McDonalds sta